HOOD BY AIR
The new HBA website demonstrates a new approach of a fashion website, moving away from the traditional layout of using large, full screen campaign and collection images. Instead, we created a brand related environment that takes visitors into the world of HBA and its cultural aspect. We crafted the new digital experience around Shayne's vision, wanting to reflect his experimental and minimalistic style. The result is an advanced user experience, with unexpected highlights such as an innovative 3D menu and an engaging e-commerce homepage, defining a balance between interactive art and function.